Monday, 3 March 2014

Evaluation Question 4 - Who would be the audience for your media product?

For our final media product, as a group it was decided that we would make an opening sequence based on our chosen genre: political crime-thriller. Our narrative as well as other aspects of our final product had to be appealing to our target audience. Our primary target audience is realistically going to be 25-40 year old males as this is based on what political crime thriller conventions are, what they offer to their viewers and the kind of people that go watch these kinds of films. Although our certificate is 15 rated due to its mildly violent content, it’s story line would be more suited to an older audience. 


The reason why our final media product would appeal to our target audience as opposed to younger teens to young adults is because - like our film and many other political thriller films - it mainly focuses on the narrative of the film. The narrative of political crime thriller films as well as my own is that it constantly keeps giving the audience more and more enigmas and tend to be not fast paced but more to real time which is why an older audience would like our film more. Also we want our final media product to be able to make our audience emphasise and be more open minded about the characters and their views on whether what Franco did was right and whether there is some sort of element of truth about Meadows’ party political view. This was achievable because the events that happen on screen are things that can be easily be relatable to the audience and that is an aspect of a political crime thriller which will draw the attention of our target audience. 

This is further supported my audience focus group were I had a mixed group of young teens aged between 16 - 18 and my target audience aged 25 - 40 males but I also asked for reviews from women to obtain fairer results. What was found is that the majority of viewers agreed that the kind of people that would be interested in this film based on the opening sequence would be males aged 30+. Young and older groups were both consistent in saying their reason for their answer which was - as I quote one of the responses - because “of its serious nature and mild violence, not a type of movie watched by the younger generation being a political thriller”. Another response was “middle aged men because it focuses on events that a younger audience would not be interested in”. 






















An example of a political crime thriller is “JFK”. “JFK” is a film that appealed to its target audience because it offered a narrative that kept their audience in the dark about events that were going on screen. As well as that, the narrative was even able to destroy people’s faith in the American political system because it had a strong narrative and that is something we looked to achieve within our own opening sequence. 



The film “Argo” is another example that focuses on a very strong narrative like “JFK” but because of its blend with thriller sequences, it also was able to grab its secondary target audience of people aged 18 - 24 roughly but by still grabbing the majority 25 - 40 year olds, just like our opening sequence.